Consumers love the convenience of online shopping. Unfortunately, the risk of fraud sometimes gives them a reason not to buy. Mastercard Identity Check addresses shoppers’ concerns about the security of online shopping while also helping to minimize eCommerce chargebacks to merchants.
Identity Check answers the need for payment guarantee and cardholder authentication by providing shoppers with a unique personal code for their transactions. And Mastercard Identity Check Plus enhances this solution by integrating data into your website, making authentication seamless for online shoppers.
Like the familiar ATM authentication process, shoppers enter their Identity Check in an issuer-provided window before their online transaction can be authorized. In seconds, the issuer confirms it is the true cardholder performing the transaction. The participating merchant gets explicit evidence of an authorized purchase (authentication data) — all with minimal cost impact and time investment.
To become an Identity Check merchant: